Intro to SEO & the Q’s each of your web pages should answer

Written By Cristina Barco

So you’re DIY’ing your copy. You’re going through the checklist of what you’ve seen on other websites— homepage, about page, services, contact page.‍ ‍

The content seems pretty self-explanatory. Homepage is about my business, about is about me, yada yada. Easy, right?

I wish it was.

In reality, for a website to be worth your time, every page should be SEO optimized and answering questions your ideal client would ask (and type into google).

Here are the Q’s each of your web pages should be answering:

Homepage:What brands exist for my needs? How can I find the key sections I need on this website (services, about, contact)?

About Page:Can I trust this person? Am I aligned with their values and vibes? Are they an approachable expert?

Service Page:What is the exact process (requirements, timing, payment) and what outcomes can I expect?

Contact Page:What is the easiest, most streamlined way to get what I need? How else can I engage with you (socials, blogs, newsletters) if I’m not ready to commit?

So when you’re starting to draft your copy, make sure you’re using these questions as a content guide. It makes your client’s experience organized & delicious & effective.

Ready to dive in a bit deeper?

If you’re making your keyword spreadsheet pre-copywriting, odds are you’re coming across this word: keyword intent.

Confused? Scared? Me too. But this concept is pretty simple to grasp and can is SO helpful when writing each web page.

A keyword intent is what the person hopes to find through their google search.

Intents are used to decide what your primary keywords for each page. You put primary keywords into your headlines so google picks them up. Here are the four main kind of keyword intents:

Navigational: Find a specific website or page

Informational: Learn something

Commercial: Research options before making a buying decision

Transactional: Take action or buy

Each page is matched with one intent. Here are some examples!

Homepage= Navigational

Example Keyword: Copywriting Studio

Navigational- Finding a specific kind of website

About Page= Commercial

Example keyword: Brand Copywriter

Commercial- Researching market options before purchasing

Services Page= Commercial

Example keyword: Web Copy Services

Commercial- Researching market options before purchasing

Contact Page= Transactional

Example keyword: Hire a Copywriter

Transactional- Take action or purchase

By choosing the appropriate primary keyword and understanding its intent, you use your business’s web pages to quell your clients questions and curiosities…..

…Instead of rambling.

Use your diary for that instead.

Here’s to happy typing,

<3 toyroom



Cristina Barco